Who I am beyond Design

a person wearing a baseball cap
a person wearing a baseball cap
a person wearing a baseball cap

I’m a product designer by day, passionate singer by night (actually, also sometimes by day).

I’m passionate about creating user experiences that make people’s lives easier (and maybe even a little more delightful). I believe good design is like a well-organized closet – it looks good, functions perfectly, and surprises you with that “Ah-ha!” feeling every time.

Wanted to be a Design Engineer

I completed my bachelor’s in Mechanical Engineering and initially wanted to become a Design Engineer. However, I found it too technical and realized I wanted to pursue something more creative

Head of Braking Department

I then was selected as the Head of Braking Department at Team eSJEC racing where I designed braking components and lead a team of 5 people

My New Chapter in Berlin

I moved to Belin in Jan 2024 to pursue my MBA in Product Development and Design Thinking at IU International University of Applied Sciences

Scored 96/100 in Design Thinking :)

Design thinking lectures were my favourite. We had to practically apply our knowledge, conduct User Research and make a report. It was super fun!!!

Attending Meetups in Berlin

Attending Meetups in Berlin

UX Watch-Party

A very insightful session by Jeff Humble on the topic of "How to Design a UX Strategy" organized by Employed.world

Microsoft AI Tour

I attended an insightful AI event hosted by Microsoft, where I learned a great deal from the CEO himself as he addressed how companies are effectively using AI

Figma Coffee Break

I attended Figma’s first Coffee Break in Berlin with GitHub, where insightful discussions with Lukas Oppermann and Luis Ouriach covered the complexities of design systems and the crucial role of development in maintaining them.

UX Research Knowledge Sharing

Insightful discussion on various UX research topics.

Looking ahead

As I immerse deeper into the world of UX/UI design, I'm particularly excited about the potential of integrating sustainable practices into digital design, thereby embedding a layer of environmental responsibility directly into the user experience.

I dream of contributing to projects that not only look good but also do good — for people and the planet. I'm also keen on exploring how AI can further personalize user experiences without losing the human touch.

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Copyright 2024 by Ashton Lobo

Copyright 2024 by Ashton Lobo

Copyright 2024 by Ashton Lobo